Professional · Sales, Marketing & Growth
A Career Still Under Construction.
Sales, marketing, SEO and growth — focused on turning complex staffing technology into clear positioning, useful content and measurable demand.
- SEOSearch & Growth
- ATSHealthcare Technology
- 360°Marketing + Sales
- AISEO & Automation
Not a straight line. More of a scribble that found a direction.
My work started in digital marketing, where I built experience across SEO, content, paid media, analytics and website growth. Over time, that work expanded beyond traffic and rankings into a broader role connecting marketing with business development and revenue.
Today, I work across Sales & Marketing at Talent Pathway, a healthcare staffing technology platform from W3Global. My work spans positioning, demand generation, SEO, AI SEO, paid campaigns, content, landing pages, competitive research and sales enablement for healthcare staffing agencies and their decision makers.
Currently: Sales & Marketing at Talent Pathway, part of W3Global.
Experience
The Timeline.
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2023 — Present
Sales & Marketing · Talent Pathway
Working across sales and marketing for a healthcare ATS platform: positioning, SEO, AI SEO, paid campaigns, content, landing pages, competitive intelligence, lead generation and sales enablement.
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2020 - 2023 Responsive IO(Formerly RFPIO)
Digital Marketing Specialist
I worked as an SEO Specialist, where I was responsible for driving organic traffic, researching and creating relevant blog topics, and optimizing website pages to improve search visibility and traffic. After a year, my role expanded into Social Media Marketing, where I planned and executed various campaigns across platforms such as LinkedIn and Facebook, focusing on audience engagement and brand growth.
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2019-2020 Draup (Zinnov)
Senior Digital Marketing Specilaist · Talent Pathway
After gaining valuable experience in digital marketing agencies, I had the opportunity to transition into B2B marketing with Draup. It was my first experience working with a B2B organization, where I gained a strong understanding of B2B marketing fundamentals, including audience targeting, lead generation, content strategy, and digital marketing practices.
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2016 - 2019 Planetria Media
Digital Marketing Specialist
I worked remotely with a US-based digital marketing agency, where I managed more than 10 SEO projects across different industries. This experience gave me valuable insights into managing multiple clients, developing SEO strategies, meeting deadlines, and understanding how a digital marketing agency operates.
Skills
The Toolkit.
Tested in real campaigns, not just listed on LinkedIn.
Strategy
- SEO Strategy
- Content Strategy
- Demand Generation
- Brand Positioning
- Competitive Research
Execution
- Technical SEO
- AI SEO
- Google & LinkedIn Ads
- Copywriting
- Email Marketing
- Landing Pages
Tools
- GA4 & GTM
- Google Search Console
- Semrush
- Ubersuggest
- WordPress
- HubSpot
Education
Where the Learning Started.
B.com with MCA (2014 Passedout)
My educational journey has taken a few unexpected turns. I started with Accounts & Commerce, dreamed of becoming a Software Engineer, stumbled along the way, and eventually found my path in Marketing. Sometimes, the detours teach you more than the destination.
Achievements
Small Wins. Some Big Ones.
- AI SEO
Expanded marketing work beyond traditional search into visibility in AI-generated answers.
- G2
Supported positioning and marketing around Talent Pathway’s G2 recognition, including Best ROI and Best Admin messaging.
- SIA
Supported Talent Pathway’s 2026 Healthcare Staffing Summit sponsorship campaign, booth messaging and lead-generation resources.
Certifications
Paperwork, Earned.
Certification details not yet provided
Add verified certifications and issuing organisations when available.
Got a problem worth solving?
SEO, growth, healthcare staffing technology, content, campaigns or a second opinion on your marketing. Let’s talk.